Brita Filter Pitcher vs PUR PPT700W Filter Pitcher
Both Brita and PUR are the two most-recognized names in pitcher filtration, and most households choosing between them are really choosing between two competent, low-cost solutions rather than a clear winner and a loser. The Brita Filter Pitcher comes in at $23.99 with a 4.6-star average across more than 16,000 reviews, making it one of the most widely rated pitchers on Amazon. The PUR PPT700W sits at $35.40, carries a 4.5-star average from roughly 4,300 reviews, and lists activated carbon as its purification method with a 1.65-liter capacity. The price gap of about $11 is the sharpest practical difference between them, though the PUR's listed capacity gives a concrete baseline for how much filtered water it holds ready at one time.
Quick winner
Brita wins on price and volume of owner feedback; PUR PPT700W is the pick if you want a confirmed activated-carbon purification method and a slightly more defined product spec.
Key differences, measured
- The Brita Filter Pitcher is 32% cheaper ($23.99 vs $35.40).
The two contenders
Brita Filter Pitcher

The Brita Filter Pitcher is priced at $23.99, roughly $11 less than the PUR, and its 16,100 reviews at 4.6 stars represent an unusually large pool of real-world feedback for a pitcher at this price. No specific purification method, capacity, or dimensions are listed in the available product data, so buyers who need to match a precise filter type or shelf space should verify those details before purchasing. What the data does confirm is strong, consistent satisfaction across a broad buyer base. For someone who wants a proven, affordable Brita pitcher without paying for extra features, this listing is straightforward.
Buy this if: Budget-focused shoppers who want a widely trusted Brita pitcher at the lowest upfront cost. Anyone comfortable choosing based on a very large pool of positive owner reviews rather than detailed listed specs.
Check price on AmazonPUR PPT700W Filter Pitcher

The PUR PPT700W is priced at $35.40 and uses activated carbon filtration, which is designed to reduce chlorine taste and odor. Its listed capacity is 1.65 liters and it weighs 1.8 lb, measuring 11.3 x 4.5 x 10.1 inches, so it fits a standard refrigerator door shelf. With 4,300 reviews at 4.5 stars, it has a solid track record. No certification is listed in the product data, so buyers who need NSF-certified reduction of specific contaminants should confirm certification status before buying.
Buy this if: Shoppers who specifically want a confirmed activated-carbon filter pitcher with defined capacity and physical dimensions to check refrigerator fit. Buyers willing to pay about $11 more for a pitcher with clearly listed purification specs.
Check price on AmazonFrequently asked questions
Which pitcher is cheaper, the Brita or the PUR PPT700W?
The Brita Filter Pitcher is listed at $23.99, while the PUR PPT700W is $35.40, a difference of about $11. If upfront cost is your main concern, the Brita is the lower-priced option. Prices can change, so check current listings before you buy.
Does the PUR PPT700W have any water quality certifications?
No certification is listed in the available product data for the PUR PPT700W. The product uses activated carbon filtration, which is designed to reduce chlorine taste and odor, but buyers who need documented certification against specific contaminants should verify that directly with PUR or check the product packaging before purchasing.
How many reviews does each pitcher have and which is rated higher?
The Brita Filter Pitcher has over 16,100 reviews at a 4.6-star average, giving it a notably larger feedback pool. The PUR PPT700W has around 4,300 reviews at 4.5 stars. Both ratings are close, but the Brita has the edge in both score and number of reviews.
What is the capacity of the PUR PPT700W?
The PUR PPT700W has a listed capacity of 1.65 liters. That is enough for a few glasses of water at a time, and the dimensions of 11.3 x 4.5 x 10.1 inches mean it should fit most standard refrigerator door shelves. No capacity figure is listed in the available data for the Brita pitcher compared here.